User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior

Chiao Chen Chang, Wei L. Chang, Yang Chieh Chin

研究成果: 書貢獻/報告類型會議貢獻

摘要

This study examines what may affect consumers' intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.
原文英語
主出版物標題ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings
頁面161-164
頁數4
HCI
出版狀態已發佈 - 十二月 1 2009
對外發佈Yes
事件ICEIS 2009 - 11th International Conference on Enterprise Information Systems - Milan, 意大利
持續時間: 五月 6 2009五月 10 2009

其他

其他ICEIS 2009 - 11th International Conference on Enterprise Information Systems
國家意大利
城市Milan
期間5/6/095/10/09

ASJC Scopus subject areas

  • Information Systems
  • Information Systems and Management

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  • 引用此

    Chang, C. C., Chang, W. L., & Chin, Y. C. (2009). User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior. 於 ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings (卷 HCI, 頁 161-164)