摘要
This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.
| 原文 | 英語 |
|---|---|
| 主出版物標題 | Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 |
| 頁面 | 641-644 |
| 頁數 | 4 |
| 出版狀態 | 已發佈 - 十一月 1 2010 |
| 對外發佈 | Yes |
| 事件 | 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 - Seoul, 大韓民國 持續時間: 八月 16 2010 → 八月 18 2010 |
會議
| 會議 | 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 |
|---|---|
| 國家 | 大韓民國 |
| 城市 | Seoul |
| 期間 | 8/16/10 → 8/18/10 |
ASJC Scopus subject areas
- Computational Theory and Mathematics
- Computer Networks and Communications
- Information Systems and Management