Towards a holistic customer experience

Nai Wen Kuo

研究成果: 書貢獻/報告類型會議貢獻

1 引文 斯高帕斯(Scopus)

摘要

This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.
原文英語
主出版物標題Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010
頁面641-644
頁數4
出版狀態已發佈 - 十一月 1 2010
對外發佈Yes
事件6th International Conference on Networked Computing and Advanced Information Management, NCM2010 - Seoul, 大韓民國
持續時間: 八月 16 2010八月 18 2010

會議

會議6th International Conference on Networked Computing and Advanced Information Management, NCM2010
國家大韓民國
城市Seoul
期間8/16/108/18/10

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Networks and Communications
  • Information Systems and Management

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