The Impact Rules of Recommendation Sources for Adoption Intention of Micro-blog Based on DRSA with Flow Network Graph

Yang Chieh Chin, Chiao Chen Chang, Chiun Sin Lin, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型章節

摘要

A micro-blog is a social media tool that allows users to write short text messages for public and private networks. This research focuses specifically on the micro-blog on Facebook. The main purposes of this study are to explore and compare what recommendation sources influence the intention to use micro-blogs and to combine the personal characteristics/attributes of gender, daily internet hour usage and past use experience to infer the usage of micro-blogs decision rules using a dominance-based rough-set approach (DRSA) with flow network graph. Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using a DRSA with flow network graph to infer the usage of micro-blogs decision rules. Finally, the study of the nature of micro-blog reflects essential practical and academic value in real world.
原文英語
主出版物標題Rough Sets and Intelligent Systems - Professor Zdzisaw Pawlak in Memoriam
主出版物子標題Volume 2
頁面223-239
頁數17
DOIs
出版狀態已發佈 - 十月 18 2013
對外發佈Yes

出版系列

名字Intelligent Systems Reference Library
43
ISSN(列印)1868-4394
ISSN(電子)1868-4408

ASJC Scopus subject areas

  • Computer Science(all)
  • Information Systems and Management
  • Library and Information Sciences

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