The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach

Yang Chieh Chin, Chaio Chen Chang, Chiun Sin Lin, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型會議貢獻

2 引文 斯高帕斯(Scopus)

摘要

Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily internet hour usage and past use experience to infer the usage of microbloggings decision rules using a dominance-based rough-set approach (DRSA). Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using DRSA to infer the usage of microbloggings decision rules. Finally, the study of the nature of microblogging reflects essential practical and academic value.
原文英語
主出版物標題Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings
頁面514-523
頁數10
DOIs
出版狀態已發佈 - 十二月 1 2010
對外發佈
事件7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010 - Warsaw, 波兰
持續時間: 六月 28 2010六月 30 2010

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
6086 LNAI
ISSN(列印)0302-9743
ISSN(電子)1611-3349

其他

其他7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010
國家/地區波兰
城市Warsaw
期間6/28/106/30/10

ASJC Scopus subject areas

  • 理論電腦科學
  • 電腦科學(全部)

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