The high benefits internet marketing framework through customer experienc

Nai Wen Kuo, An Yi Liu

研究成果: 書貢獻/報告類型會議貢獻

摘要

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.
原文英語
主出版物標題Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006
2006
DOIs
出版狀態已發佈 - 十二月 1 2006
對外發佈
事件9th Joint Conference on Information Sciences, JCIS 2006 - Taiwan, ROC, 臺灣
持續時間: 十月 8 2006十月 11 2006

會議

會議9th Joint Conference on Information Sciences, JCIS 2006
國家/地區臺灣
城市Taiwan, ROC
期間10/8/0610/11/06

ASJC Scopus subject areas

  • 工程 (全部)

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