The experiential marketing framework under internet environment

Nai Wen Kuo, Ya Ching Lin

研究成果: 書貢獻/報告類型會議貢獻

摘要

This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.
原文英語
主出版物標題Second International Conference on Innovative Computing, Information and Control, ICICIC 2007
DOIs
出版狀態已發佈 - 二月 18 2008
對外發佈Yes
事件2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007 - Kumamoto, 日本
持續時間: 九月 5 2007九月 7 2007

會議

會議2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007
國家日本
城市Kumamoto
期間9/5/079/7/07

ASJC Scopus subject areas

  • Computer Science(all)
  • Mechanical Engineering

指紋 深入研究「The experiential marketing framework under internet environment」主題。共同形成了獨特的指紋。

  • 引用此

    Kuo, N. W., & Lin, Y. C. (2008). The experiential marketing framework under internet environment. 於 Second International Conference on Innovative Computing, Information and Control, ICICIC 2007 [4427783] https://doi.org/10.1109/ICICIC.2007.572