The application of experiential Internet marketing framework

Nai Wen Kuo, Ya Ching Lin

研究成果: 雜誌貢獻文章

2 引文 斯高帕斯(Scopus)

摘要

This study is divided into two parts, the first part is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a experiential internet marketing framework. This framework not only can combine marketing resources effectively, obtain the higher marketing benefits, it also provides total consumer experience. Second part constructing a Taipei tourism information system, including: travel packages recommend function and experience cycle function. This system can respond the framework's cycle rules. The new framework and Taipei tourism information system proposed here can achieve a more successful customer relationship management and increase customer satisfaction on internet marketing. Furthermore, we make the theories and applications of internet marketing will be more extensive and convenient for researches and businesses.
原文英語
頁(從 - 到)625-632
頁數8
期刊WSEAS Transactions on Information Science and Applications
4
發行號3
出版狀態已發佈 - 三月 1 2007
對外發佈Yes

    指紋

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications

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