Safety, sustainability, and consumers' perceived value in affecting purchase intentions toward organic food

Shu Yen Hsu, Chiao Chen Chang, Tyrone T. Lin

研究成果: 書貢獻/報告類型會議貢獻

摘要

This study aims to investigate the influence of the corporate social responsibility for environmental protection on consumers' attitudes and purchase intentions toward organic food under the circumstances of global warming and frequent food safety problems. Samples are collected by questionnaires with a total of 177 valid questionnaires. The data are analyzed by Structural Equation Modeling (SEM) and the result shows that corporate social responsibility has a significant influence on consumers' perceived value. Moreover, consumers' perceived value and corporate social responsibility are the important factors of affecting consumers' attitudes and purchase intentions. And consumers' attitudes also has an indirect effect on food safety concern and purchase intentions. The results of the study would serve as a reference for corporations to pursue economic benefit as well as to fulfill corporate social responsibility for the goal of sustainable management.
原文英語
主出版物標題2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
發行者IEEE Computer Society
頁面2312-2316
頁數5
2017-December
ISBN(電子)9781538609484
DOIs
出版狀態已發佈 - 二月 9 2018
對外發佈Yes
事件2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 - Singapore, 新加坡
持續時間: 十二月 10 2017十二月 13 2017

其他

其他2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017
國家新加坡
城市Singapore
期間12/10/1712/13/17

ASJC Scopus subject areas

  • Business, Management and Accounting (miscellaneous)
  • Industrial and Manufacturing Engineering
  • Safety, Risk, Reliability and Quality

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  • 引用此

    Hsu, S. Y., Chang, C. C., & Lin, T. T. (2018). Safety, sustainability, and consumers' perceived value in affecting purchase intentions toward organic food. 於 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 (卷 2017-December, 頁 2312-2316). IEEE Computer Society. https://doi.org/10.1109/IEEM.2017.8290304