Recommendation sources on the intention to use e-books in academic digital libraries

Chiun Sin Lin, Gwo Hshiung Tzeng, Yang Chieh Chin, Chiao Chen Chang

研究成果: 雜誌貢獻文章同行評審

38 引文 斯高帕斯(Scopus)


Purpose - Few library studies have investigated recommendation classifications for e-book (electronic book) usage, while none have directly compared what recommendation sources (word-of-mouth, advertising, and expert recommendation) might influence e-book usage intentions. To fill this gap in the literature, the main purposes of this study are to: examine how users perceive the influence of recommendations on the intention to use e-books for academic purposes; and to measure the level of the perception of trust and perceived risk when users receive e-book recommendations from peers, advertisers, and experts. Design/methodology/approach - Data for this study were collected from 382 academic digital library users between the ages of 18 and 25. A multiple regression analysis was then conducted to identify the key causal relationships. Findings - The comparison of three recommendation sources (word-of-mouth, advertising, and expert recommendations) revealed that word-of-mouth (WOM) played a more important role than other recommendations in determining the intention to use e-books in an academic digital library. In addition, enhancing the perceived trust and reducing the risk towards the use of e-books can mediate the relationship between recommendation sources and the behavioural intentions to use e-books. Research limitations/implications - This study assessed self-reported behavioural intention as part of its survey and, as a result, could have introduced unintentional inaccuracies. Practical implications - Librarians should emphasise e-book advantages (e.g. easy searching, easily accessible index) to get positive recommendation if users follow all of the recommendations of the source. They can also create online discussion forums to provide usage intention discussions, which can influence users' perceptions of trust and risk and increase the willingness of potential users to read e-books. Originality/value - Little has been written on the intentions of using e-books. Therefore, this conceptual model is novel. This model is also useful in explaining how recommendations stimulate the intentions of using e-books by enhancing the perceived trust and reducing the perceived risk; these findings may generally be applicable to librarians, current users, and potential users.
頁(從 - 到)844-857
期刊Electronic Library
出版狀態已發佈 - 12月 1 2010

ASJC Scopus subject areas

  • 電腦科學應用
  • 圖書館與資訊科學


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