Multi-coefficients goal programming

Ching Ter Chang, Huang Mu Chen, Zheng Yun Zhuang

研究成果: 雜誌貢獻文章同行評審

27 引文 斯高帕斯(Scopus)

摘要

In today's increasingly competitive business environment, maintaining profit margins or quantities of goods sold is an important issue for businesses. Accordingly, more and more industries use group pricing discrimination strategy to attract potential customers in order to increase competitive advantage. Hence, to find ways maximize profit and to minimize total cost, group pricing discrimination strategy has become an important issue for decision makers. Unfortunately, these types of problems cannot be solved by any current goal programming models. The objective of this study is to deduce a new method, which we call the multi-coefficients goal programming, for group pricing discrimination problems. In addition, an example is given to illustrate the correctness and usefulness of the proposed model.
原文英語
頁(從 - 到)616-623
頁數8
期刊Computers and Industrial Engineering
62
發行號2
DOIs
出版狀態已發佈 - 3月 2012
對外發佈

ASJC Scopus subject areas

  • 電腦科學(全部)
  • 工程 (全部)

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