Exploring the repurchase intention of smart phones

研究成果: 書貢獻/報告類型會議貢獻

1 引文 斯高帕斯(Scopus)

摘要

This study targets on smart phone users to investigate the brand image from consumer’s point of view. The purpose of this research study on brand image, satisfaction, trust, repurchase intention, and it will enhance the marketing strategy of future firms to function as the criterion. Hence, we conducted a questionnaire survey asked respondents for their smart phone use behavior by an online questionnaire survey. The sample of 313 respondents in Taiwan. The results show that brand image about smart phones and brand image about operating systems will lead to satisfaction and trust, then influence the repurchase intention of smart phones.
原文英語
主出版物標題Modelling, Computation and Optimization in Information Systems and Management Sciences - Proceedings of the 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Part II
發行者Springer Verlag
頁面189-196
頁數8
ISBN(列印)9783319181660
DOIs
出版狀態已發佈 - 一月 1 2015
對外發佈Yes
事件3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Nancy, 法国
持續時間: 五月 11 2015五月 13 2015

出版系列

名字Advances in Intelligent Systems and Computing
360
ISSN(列印)2194-5357

其他

其他3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015
國家法国
城市Nancy
期間5/11/155/13/15

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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  • 引用此

    Chang, C. C. (2015). Exploring the repurchase intention of smart phones. 於 Modelling, Computation and Optimization in Information Systems and Management Sciences - Proceedings of the 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Part II (頁 189-196). (Advances in Intelligent Systems and Computing; 卷 360). Springer Verlag. https://doi.org/10.1007/978-3-319-18167-7_17