Examining users′ intention to continue using social network games: A flow experience perspective

研究成果: 雜誌貢獻回顧型文獻同行評審

127 引文 斯高帕斯(Scopus)

摘要

Social network sites games (SNGs) are growing in acceptance for users, but the intention to continue using such games requires further exploration because of the acceptance-discontinuance anomaly phenomenon (i.e.; users discontinuing use of SNGs after initially accepting them). The study integrates interaction and value as the antecedents of user satisfaction and flow experience; furthermore affects the SNG continuance. The results reveal the importance of flow experience, which plays a mediation role and produces indirect effects in predicting the SNGs continuance in the model. Based on the results, practical implications for SNG marketing strategies and theoretical implications will be provided.
原文英語
頁(從 - 到)311-321
頁數11
期刊Telematics and Informatics
30
發行號4
DOIs
出版狀態已發佈 - 十一月 1 2013
對外發佈Yes

ASJC Scopus subject areas

  • Communication
  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Law

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