An analysis of inactive accounts in securities corporations

Hsin Hung Chen, Ben Chang Shia

研究成果: 雜誌貢獻文章同行評審

2 引文 斯高帕斯(Scopus)

摘要

Improving customer retention by enhancing service quality and standards has been a significant topic since the 1990s. In securities corporations, the issues of inactive accounts and customer retention are quite similar. Therefore, the objective of this study is to analyse the patterns of inactive accounts in securities corporations using Online Analytical Processing (OLAP) and data mining. The transaction records of customers in a securities corporation in Taiwan were used as empirical data. The results of OLAP and data mining analysis found seven and four rules of inactive accounts, respectively. Managerial implications and some strategies for customer services were then discussed.

原文英語
頁(從 - 到)70-80
頁數11
期刊International Journal of Services and Standards
4
發行號1
DOIs
出版狀態已發佈 - 2008
對外發佈

ASJC Scopus subject areas

  • 技術與創新管理

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