A holistic customer experience design on the internet

Nai Wen Kuo

研究成果: 雜誌貢獻文章同行評審

6 引文 斯高帕斯(Scopus)

摘要

This paper proposes a holistic customer experience framework on the internet. According to the framework, we can effectively manage the direct experience, indirect experience, primary experience and secondary experience through web interface, and enhancing the holistic customer experience to pleasurable experience(including vivid experience, consummatory experience and aesthetic experience), which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.
原文英語
頁(從 - 到)110-117
頁數8
期刊Advances in Information Sciences and Service Sciences
3
發行號1
DOIs
出版狀態已發佈 - 一月 1 2011
對外發佈

ASJC Scopus subject areas

  • 電腦科學(全部)
  • 數學(全部)

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