Why Service Employees Engage in Innovation Processes: A Dual Process Model

Peiyu Pai, Hsien-Tung Tsai, Jun-Yu Zhong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInnovation & Sustainability in Marketing
Subtitle of host publicationAMA Educators Proceedings Volume 287
EditorsKelly L. Haws, Mark B. Houston, Charles H. Noble
PublisherAmerican Marketing Association
ISBN (Print)9781510852433
Publication statusPublished - 2017
Externally publishedYes
EventSummer AMA Conference 2017: Innovation & Sustainability in Marketing - San Francisco, United States
Duration: Aug 4 2017Aug 6 2017

Conference

ConferenceSummer AMA Conference 2017
CountryUnited States
CitySan Francisco
Period8/4/178/6/17

Cite this

Pai, P., Tsai, H-T., & Zhong, J-Y. (2017). Why Service Employees Engage in Innovation Processes: A Dual Process Model. In K. L. Haws, M. B. Houston, & C. H. Noble (Eds.), Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287 [O-25] American Marketing Association.