Why Service Employees Engage in Innovation Processes: A Dual Process Model

Peiyu Pai, Hsien-Tung Tsai, Jun-Yu Zhong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationInnovation & Sustainability in Marketing
Subtitle of host publicationAMA Educators Proceedings Volume 287
EditorsKelly L. Haws, Mark B. Houston, Charles H. Noble
PublisherAmerican Marketing Association
ISBN (Print)9781510852433
Publication statusPublished - 2017
Externally publishedYes
EventSummer AMA Conference 2017: Innovation & Sustainability in Marketing - San Francisco, United States
Duration: Aug 4 2017Aug 6 2017

Conference

ConferenceSummer AMA Conference 2017
CountryUnited States
CitySan Francisco
Period8/4/178/6/17

Cite this

Pai, P., Tsai, H-T., & Zhong, J-Y. (2017). Why Service Employees Engage in Innovation Processes: A Dual Process Model. In K. L. Haws, M. B. Houston, & C. H. Noble (Eds.), Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287 [O-25] American Marketing Association.

Why Service Employees Engage in Innovation Processes: A Dual Process Model. / Pai, Peiyu; Tsai, Hsien-Tung; Zhong, Jun-Yu.

Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287. ed. / Kelly L. Haws; Mark B. Houston; Charles H. Noble. American Marketing Association, 2017. O-25.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Pai, P, Tsai, H-T & Zhong, J-Y 2017, Why Service Employees Engage in Innovation Processes: A Dual Process Model. in KL Haws, MB Houston & CH Noble (eds), Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287., O-25, American Marketing Association, Summer AMA Conference 2017, San Francisco, United States, 8/4/17.
Pai P, Tsai H-T, Zhong J-Y. Why Service Employees Engage in Innovation Processes: A Dual Process Model. In Haws KL, Houston MB, Noble CH, editors, Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287. American Marketing Association. 2017. O-25
Pai, Peiyu ; Tsai, Hsien-Tung ; Zhong, Jun-Yu. / Why Service Employees Engage in Innovation Processes: A Dual Process Model. Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287. editor / Kelly L. Haws ; Mark B. Houston ; Charles H. Noble. American Marketing Association, 2017.
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