Using media exposure to predict the initiation and persistence of youth alcohol use in Taiwan

Fong ching Chang, Ching mei Lee, Ping hung Chen, Chiung hui Chiu, Nae-Fang Miao, Yun chieh Pan, Tzu fu Huang, Shu ching Lee

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

Background: Youth consumption of alcohol is a major public health problem in Taiwan, yet little research has been conducted to examine the potential influence of exposure to alcohol advertising. The present study examined the prospective influence that exposure to alcohol advertising has on the initiation and persistence of youthful drinking in Taiwan. Methods: A total of 2315 students from 26 high schools in Taipei, Taiwan were assessed in the 10th grade with follow-up conducted in the 11th grade. Self-administered questionnaires were collected in 2010 and 2011 to assess the patterns of change in youth alcohol drinking behaviors, media exposure to alcohol, and risk and protective factors. Results: Of the 1712 non-drinking students in the 10th grade, 285 (16.6%) had initiated drinking by the 11th grade. Of the 590 drinkers in the 10th grade, 396 (67.1%) were persistently drinking by the 11th grade. Multivariate analysis results indicated that when other potential confounders were accounted for, greater media exposure to alcohol advertising in the 10th grade was found to be significantly associated with the initiation of alcohol use and when combined with an increase in media exposure from grades 10 to 11, this was significantly associated with the persistence of alcohol use. Conclusion: Exposure to alcohol advertising in the media was associated with both the initiation and the persistence of alcohol use by youth.

Original languageEnglish
Pages (from-to)386-392
Number of pages7
JournalInternational Journal of Drug Policy
Volume25
Issue number3
DOIs
Publication statusPublished - 2014

Fingerprint

Taiwan
Alcohols
Drinking
Students
Drinking Behavior
Alcohol Drinking
Multivariate Analysis
Public Health
Prospective Studies
Research

Keywords

  • Alcohol use
  • Media exposure
  • Youth

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Health Policy
  • Medicine(all)

Cite this

Using media exposure to predict the initiation and persistence of youth alcohol use in Taiwan. / Chang, Fong ching; Lee, Ching mei; Chen, Ping hung; Chiu, Chiung hui; Miao, Nae-Fang; Pan, Yun chieh; Huang, Tzu fu; Lee, Shu ching.

In: International Journal of Drug Policy, Vol. 25, No. 3, 2014, p. 386-392.

Research output: Contribution to journalArticle

Chang, Fong ching ; Lee, Ching mei ; Chen, Ping hung ; Chiu, Chiung hui ; Miao, Nae-Fang ; Pan, Yun chieh ; Huang, Tzu fu ; Lee, Shu ching. / Using media exposure to predict the initiation and persistence of youth alcohol use in Taiwan. In: International Journal of Drug Policy. 2014 ; Vol. 25, No. 3. pp. 386-392.
@article{16ea07f340b045a79a69dcff99f557a7,
title = "Using media exposure to predict the initiation and persistence of youth alcohol use in Taiwan",
abstract = "Background: Youth consumption of alcohol is a major public health problem in Taiwan, yet little research has been conducted to examine the potential influence of exposure to alcohol advertising. The present study examined the prospective influence that exposure to alcohol advertising has on the initiation and persistence of youthful drinking in Taiwan. Methods: A total of 2315 students from 26 high schools in Taipei, Taiwan were assessed in the 10th grade with follow-up conducted in the 11th grade. Self-administered questionnaires were collected in 2010 and 2011 to assess the patterns of change in youth alcohol drinking behaviors, media exposure to alcohol, and risk and protective factors. Results: Of the 1712 non-drinking students in the 10th grade, 285 (16.6{\%}) had initiated drinking by the 11th grade. Of the 590 drinkers in the 10th grade, 396 (67.1{\%}) were persistently drinking by the 11th grade. Multivariate analysis results indicated that when other potential confounders were accounted for, greater media exposure to alcohol advertising in the 10th grade was found to be significantly associated with the initiation of alcohol use and when combined with an increase in media exposure from grades 10 to 11, this was significantly associated with the persistence of alcohol use. Conclusion: Exposure to alcohol advertising in the media was associated with both the initiation and the persistence of alcohol use by youth.",
keywords = "Alcohol use, Media exposure, Youth",
author = "Chang, {Fong ching} and Lee, {Ching mei} and Chen, {Ping hung} and Chiu, {Chiung hui} and Nae-Fang Miao and Pan, {Yun chieh} and Huang, {Tzu fu} and Lee, {Shu ching}",
year = "2014",
doi = "10.1016/j.drugpo.2014.04.017",
language = "English",
volume = "25",
pages = "386--392",
journal = "International Journal of Drug Policy",
issn = "0955-3959",
publisher = "Elsevier",
number = "3",

}

TY - JOUR

T1 - Using media exposure to predict the initiation and persistence of youth alcohol use in Taiwan

AU - Chang, Fong ching

AU - Lee, Ching mei

AU - Chen, Ping hung

AU - Chiu, Chiung hui

AU - Miao, Nae-Fang

AU - Pan, Yun chieh

AU - Huang, Tzu fu

AU - Lee, Shu ching

PY - 2014

Y1 - 2014

N2 - Background: Youth consumption of alcohol is a major public health problem in Taiwan, yet little research has been conducted to examine the potential influence of exposure to alcohol advertising. The present study examined the prospective influence that exposure to alcohol advertising has on the initiation and persistence of youthful drinking in Taiwan. Methods: A total of 2315 students from 26 high schools in Taipei, Taiwan were assessed in the 10th grade with follow-up conducted in the 11th grade. Self-administered questionnaires were collected in 2010 and 2011 to assess the patterns of change in youth alcohol drinking behaviors, media exposure to alcohol, and risk and protective factors. Results: Of the 1712 non-drinking students in the 10th grade, 285 (16.6%) had initiated drinking by the 11th grade. Of the 590 drinkers in the 10th grade, 396 (67.1%) were persistently drinking by the 11th grade. Multivariate analysis results indicated that when other potential confounders were accounted for, greater media exposure to alcohol advertising in the 10th grade was found to be significantly associated with the initiation of alcohol use and when combined with an increase in media exposure from grades 10 to 11, this was significantly associated with the persistence of alcohol use. Conclusion: Exposure to alcohol advertising in the media was associated with both the initiation and the persistence of alcohol use by youth.

AB - Background: Youth consumption of alcohol is a major public health problem in Taiwan, yet little research has been conducted to examine the potential influence of exposure to alcohol advertising. The present study examined the prospective influence that exposure to alcohol advertising has on the initiation and persistence of youthful drinking in Taiwan. Methods: A total of 2315 students from 26 high schools in Taipei, Taiwan were assessed in the 10th grade with follow-up conducted in the 11th grade. Self-administered questionnaires were collected in 2010 and 2011 to assess the patterns of change in youth alcohol drinking behaviors, media exposure to alcohol, and risk and protective factors. Results: Of the 1712 non-drinking students in the 10th grade, 285 (16.6%) had initiated drinking by the 11th grade. Of the 590 drinkers in the 10th grade, 396 (67.1%) were persistently drinking by the 11th grade. Multivariate analysis results indicated that when other potential confounders were accounted for, greater media exposure to alcohol advertising in the 10th grade was found to be significantly associated with the initiation of alcohol use and when combined with an increase in media exposure from grades 10 to 11, this was significantly associated with the persistence of alcohol use. Conclusion: Exposure to alcohol advertising in the media was associated with both the initiation and the persistence of alcohol use by youth.

KW - Alcohol use

KW - Media exposure

KW - Youth

UR - http://www.scopus.com/inward/record.url?scp=84903559707&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84903559707&partnerID=8YFLogxK

U2 - 10.1016/j.drugpo.2014.04.017

DO - 10.1016/j.drugpo.2014.04.017

M3 - Article

C2 - 24873998

AN - SCOPUS:84903559707

VL - 25

SP - 386

EP - 392

JO - International Journal of Drug Policy

JF - International Journal of Drug Policy

SN - 0955-3959

IS - 3

ER -