User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior

Chiao Chen Chang, Wei L. Chang, Yang Chieh Chin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This study examines what may affect consumers' intention to use a self-service technology (SST). The objective of this study is to advance our understanding on the intention to use SSTs by comparing and integrating the theory of planned behaviour (TPB) and the technology acceptance model (TAM) as they relate to this issue. Data was collected from 280 adult consumers, and a structural equation modelling approach was employed to test the hypotheses. Although attitude, subjective norm, perceived usefulness have direct positive relationships to behavioural intention to use a SST, perceived behavioural control plays the most important role in explaining the intention to use SSTs. We conclude with managerial implications and directions for future research.

Original languageEnglish
Title of host publicationICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings
Pages161-164
Number of pages4
VolumeHCI
Publication statusPublished - Dec 1 2009
Externally publishedYes
EventICEIS 2009 - 11th International Conference on Enterprise Information Systems - Milan, Italy
Duration: May 6 2009May 10 2009

Other

OtherICEIS 2009 - 11th International Conference on Enterprise Information Systems
CountryItaly
CityMilan
Period5/6/095/10/09

Keywords

  • Self-service technology
  • Technology acceptance model
  • Theory of planned behaviour

ASJC Scopus subject areas

  • Information Systems
  • Information Systems and Management

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    Chang, C. C., Chang, W. L., & Chin, Y. C. (2009). User acceptance of self-service technologies: An integration of the technology acceptance model and the theory of planned behavior. In ICEIS 2009 - 11th International Conference on Enterprise Information Systems, Proceedings (Vol. HCI, pp. 161-164)