Abstract
This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.
| Original language | English |
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| Title of host publication | Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 |
| Pages | 641-644 |
| Number of pages | 4 |
| Publication status | Published - Nov 1 2010 |
| Externally published | Yes |
| Event | 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 - Seoul, Korea, Republic of Duration: Aug 16 2010 → Aug 18 2010 |
Conference
| Conference | 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 |
|---|---|
| Country/Territory | Korea, Republic of |
| City | Seoul |
| Period | 8/16/10 → 8/18/10 |
Keywords
- Customer experience
- Web interface
ASJC Scopus subject areas
- Computational Theory and Mathematics
- Computer Networks and Communications
- Information Systems and Management