Towards a holistic customer experience

Nai Wen Kuo

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This paper proposes a holistic customer experience framework. According to the framework, we can effectively manage the direct and indirect experience through web interface, and enhancing the holistic customer experience to pleasurable experience, which can unite the consumer's sensory, emotional, social, and intellectual experiences in a new and positive way. The framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of customer experience will be more extensive and convenient for researches and businesses.

Original languageEnglish
Title of host publicationProceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010
Pages641-644
Number of pages4
Publication statusPublished - Nov 1 2010
Externally publishedYes
Event6th International Conference on Networked Computing and Advanced Information Management, NCM2010 - Seoul, Korea, Republic of
Duration: Aug 16 2010Aug 18 2010

Conference

Conference6th International Conference on Networked Computing and Advanced Information Management, NCM2010
CountryKorea, Republic of
CitySeoul
Period8/16/108/18/10

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Keywords

  • Customer experience
  • Web interface

ASJC Scopus subject areas

  • Computational Theory and Mathematics
  • Computer Networks and Communications
  • Information Systems and Management

Cite this

Kuo, N. W. (2010). Towards a holistic customer experience. In Proceeding - 6th International Conference on Networked Computing and Advanced Information Management, NCM2010 (pp. 641-644). [5573245]