遊客休閒涉入、遊憩體驗、休閒效益之關係：以臺中天馬牧場為例

The study mainly aims to understand the relationship among leisure involvement, leisure experience and leisure benefits of the attendance of Skyzoo in Taichung. The subjects were the attendance of Skyzoo. In this study, the sample was selected by the convenience sampling, a total of 350 questionnaires were administered, 342 of them were collected and 328 effective questionnaires were used in the analysis. The Regression Analysis and Multiple Regression Analysis were applied by using SPSS12.0 and the result shows that leisure involvement has a positive effect on leisure benefits overall. Firstly, with the attraction and centrality dimension of leisure involvement, better performance in leisure benefit could be attained. Leisure Involvement has a positive influence on recreation experience. Secondly, with the attraction and the self-expression dimension of leisure involvement, better performance in social experience, relate experience, sense experience, feel experience and think experience could be achieved. Lastly, recreation experience positively affects leisure benefits. With social experience and relate experience, the performance of mental benefit and social benefit could be improved. All in all, the conclusion of the study is written as a suggestion for the visitors of Skyzoo and other researchers.