The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach

Yang Chieh Chin, Chaio Chen Chang, Chiun Sin Lin, Gwo Hshiung Tzeng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Microblogging is a social media tool that allows users to write short text messages to public and private networks. This research focuses specifically on the microblogging on Facebook. The main purposes of this study are to investigate and compare what recommendation sources influence the intention to use microbloggings and to combine gender, daily internet hour usage and past use experience to infer the usage of microbloggings decision rules using a dominance-based rough-set approach (DRSA). Data for this study were collected from 382 users and potential users. The analysis is grounded in the taxonomy of induction-related activities using DRSA to infer the usage of microbloggings decision rules. Finally, the study of the nature of microblogging reflects essential practical and academic value.

Original languageEnglish
Title of host publicationRough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings
Pages514-523
Number of pages10
DOIs
Publication statusPublished - Dec 1 2010
Externally publishedYes
Event7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010 - Warsaw, Poland
Duration: Jun 28 2010Jun 30 2010

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume6086 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Other

Other7th International Conference on Rough Sets and Current Trends in Computing, RSCTC 2010
CountryPoland
CityWarsaw
Period6/28/106/30/10

Keywords

  • Adoption intention
  • Dominance-based Rough Set Approach (DRSA) Recommendation source
  • Microblogging

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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  • Cite this

    Chin, Y. C., Chang, C. C., Lin, C. S., & Tzeng, G. H. (2010). The impact of recommendation sources on the adoption intention of microblogging based on dominance-based rough set approach. In Rough Sets and Current Trends in Computing - 7th International Conference, RSCTC 2010, Proceedings (pp. 514-523). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6086 LNAI). https://doi.org/10.1007/978-3-642-13529-3_55