The high benefits internet marketing framework through customer experienc

Nai Wen Kuo; An Yi Liu

doi:10.2991/jcis.2006.16

The high benefits internet marketing framework through customer experienc

Nai Wen Kuo, An Yi Liu

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.

Original language	English
Title of host publication	Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006
Volume	2006
DOIs	https://doi.org/10.2991/jcis.2006.16
Publication status	Published - Dec 1 2006
Externally published	Yes
Event	9th Joint Conference on Information Sciences, JCIS 2006 - Taiwan, ROC, Taiwan Duration: Oct 8 2006 → Oct 11 2006

Conference

Conference	9th Joint Conference on Information Sciences, JCIS 2006
Country/Territory	Taiwan
City	Taiwan, ROC
Period	10/8/06 → 10/11/06

Keywords

Customer experience
E-brand
Integrated marketing communications
Internet marketing

ASJC Scopus subject areas

Engineering(all)

Access to Document

10.2991/jcis.2006.16

Cite this

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title = "The high benefits internet marketing framework through customer experienc",

abstract = "This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.",

keywords = "Customer experience, E-brand, Integrated marketing communications, Internet marketing",

author = "Kuo, {Nai Wen} and Liu, {An Yi}",

year = "2006",

month = dec,

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isbn = "9078677015",

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booktitle = "Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006",

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T1 - The high benefits internet marketing framework through customer experienc

AU - Kuo, Nai Wen

AU - Liu, An Yi

PY - 2006/12/1

Y1 - 2006/12/1

N2 - This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.

AB - This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.

KW - Customer experience

KW - E-brand

KW - Integrated marketing communications

KW - Internet marketing

UR - http://www.scopus.com/inward/record.url?scp=33847708292&partnerID=8YFLogxK

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U2 - 10.2991/jcis.2006.16

DO - 10.2991/jcis.2006.16

M3 - Conference contribution

AN - SCOPUS:33847708292

SN - 9078677015

SN - 9789078677017

VL - 2006

BT - Proceedings of the 9th Joint Conference on Information Sciences, JCIS 2006

T2 - 9th Joint Conference on Information Sciences, JCIS 2006

Y2 - 8 October 2006 through 11 October 2006

ER -

The high benefits internet marketing framework through customer experienc

Abstract

Conference

Keywords

ASJC Scopus subject areas

Access to Document

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Cite this