The high benefits internet marketing framework through customer experienc

Nai Wen Kuo, An Yi Liu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient.

Original languageEnglish
Title of host publicationProceedings of the 9th Joint Conference on Information Sciences, JCIS 2006
Volume2006
DOIs
Publication statusPublished - Dec 1 2006
Externally publishedYes
Event9th Joint Conference on Information Sciences, JCIS 2006 - Taiwan, ROC, Taiwan
Duration: Oct 8 2006Oct 11 2006

Conference

Conference9th Joint Conference on Information Sciences, JCIS 2006
CountryTaiwan
CityTaiwan, ROC
Period10/8/0610/11/06

Keywords

  • Customer experience
  • E-brand
  • Integrated marketing communications
  • Internet marketing

ASJC Scopus subject areas

  • Engineering(all)

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