The experiential marketing framework under internet environment

Nai Wen Kuo, Ya Ching Lin

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper is intended to integrate customer experience, the characteristics of internet and marketing theory to develop an experiential marketing framework under internet environment. This framework not only can provide total online customer experience, it also combines marketing resources effectively and obtain the higher marketing benefits. The new framework proposed here can achieve a more successful customer pleasurable experiences and increase customer satisfaction on the internet. Furthermore, we make the theories and applications of experience marketing will be more extensive and convenient for researches and businesses.

Original languageEnglish
Title of host publicationSecond International Conference on Innovative Computing, Information and Control, ICICIC 2007
DOIs
Publication statusPublished - Feb 18 2008
Externally publishedYes
Event2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007 - Kumamoto, Japan
Duration: Sep 5 2007Sep 7 2007

Conference

Conference2nd International Conference on Innovative Computing, Information and Control, ICICIC 2007
CountryJapan
CityKumamoto
Period9/5/079/7/07

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ASJC Scopus subject areas

  • Computer Science(all)
  • Mechanical Engineering

Cite this

Kuo, N. W., & Lin, Y. C. (2008). The experiential marketing framework under internet environment. In Second International Conference on Innovative Computing, Information and Control, ICICIC 2007 [4427783] https://doi.org/10.1109/ICICIC.2007.572