The application of experiential Internet marketing framework

Nai Wen Kuo, Ya Ching Lin

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

This study is divided into two parts, the first part is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a experiential internet marketing framework. This framework not only can combine marketing resources effectively, obtain the higher marketing benefits, it also provides total consumer experience. Second part constructing a Taipei tourism information system, including: travel packages recommend function and experience cycle function. This system can respond the framework's cycle rules. The new framework and Taipei tourism information system proposed here can achieve a more successful customer relationship management and increase customer satisfaction on internet marketing. Furthermore, we make the theories and applications of internet marketing will be more extensive and convenient for researches and businesses.

Original languageEnglish
Pages (from-to)625-632
Number of pages8
JournalWSEAS Transactions on Information Science and Applications
Volume4
Issue number3
Publication statusPublished - Mar 1 2007
Externally publishedYes

Keywords

  • Customer experience
  • Customer relationship management integrated marketing communications
  • E-brand
  • Internet marketing

ASJC Scopus subject areas

  • Information Systems
  • Computer Science Applications

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