Abstract
This study aims to investigate the influence of the corporate social responsibility for environmental protection on consumers' attitudes and purchase intentions toward organic food under the circumstances of global warming and frequent food safety problems. Samples are collected by questionnaires with a total of 177 valid questionnaires. The data are analyzed by Structural Equation Modeling (SEM) and the result shows that corporate social responsibility has a significant influence on consumers' perceived value. Moreover, consumers' perceived value and corporate social responsibility are the important factors of affecting consumers' attitudes and purchase intentions. And consumers' attitudes also has an indirect effect on food safety concern and purchase intentions. The results of the study would serve as a reference for corporations to pursue economic benefit as well as to fulfill corporate social responsibility for the goal of sustainable management.
| Original language | English |
|---|---|
| Title of host publication | 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 |
| Publisher | IEEE Computer Society |
| Pages | 2312-2316 |
| Number of pages | 5 |
| Volume | 2017-December |
| ISBN (Electronic) | 9781538609484 |
| DOIs | |
| Publication status | Published - Feb 9 2018 |
| Externally published | Yes |
| Event | 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 - Singapore, Singapore Duration: Dec 10 2017 → Dec 13 2017 |
Other
| Other | 2017 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2017 |
|---|---|
| Country/Territory | Singapore |
| City | Singapore |
| Period | 12/10/17 → 12/13/17 |
Keywords
- organic food
- perceived value
- purchase intention
- Safety
- sustainability
ASJC Scopus subject areas
- Business, Management and Accounting (miscellaneous)
- Industrial and Manufacturing Engineering
- Safety, Risk, Reliability and Quality
