Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature

Tess Boley Cruz, Shyanika W Rose, Brianna A Lienemann, M Justin Byron, Helen I Meissner, Lourdes Baezconde-Garbanati, Li-Ling Huang, Dana M Carroll, Claradina Soto, Jennifer B Unger

Research output: Contribution to journalReview article

Abstract

INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups.

METHODS: Five journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004-2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group.

RESULTS: There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results.

CONCLUSIONS: We found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies.

Original languageEnglish
Pages (from-to)68
JournalTobacco Induced Diseases
Volume17
DOIs
Publication statusPublished - 2019

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Vulnerable Populations
Marketing
nicotine
Tobacco
marketing
campaign
Tobacco Products
Transgender Persons
North American Indians
literature
Hispanic Americans
Research
Population
Group
comorbidity
American Indian
public education
Mental Health
Oceanic Ancestry Group
Tobacco Industry

Cite this

Cruz, T. B., Rose, S. W., Lienemann, B. A., Byron, M. J., Meissner, H. I., Baezconde-Garbanati, L., ... Unger, J. B. (2019). Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature. Tobacco Induced Diseases, 17, 68. https://doi.org/10.18332/tid/111397

Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations : A review of the literature. / Cruz, Tess Boley; Rose, Shyanika W; Lienemann, Brianna A; Byron, M Justin; Meissner, Helen I; Baezconde-Garbanati, Lourdes; Huang, Li-Ling; Carroll, Dana M; Soto, Claradina; Unger, Jennifer B.

In: Tobacco Induced Diseases, Vol. 17, 2019, p. 68.

Research output: Contribution to journalReview article

Cruz, TB, Rose, SW, Lienemann, BA, Byron, MJ, Meissner, HI, Baezconde-Garbanati, L, Huang, L-L, Carroll, DM, Soto, C & Unger, JB 2019, 'Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations: A review of the literature', Tobacco Induced Diseases, vol. 17, pp. 68. https://doi.org/10.18332/tid/111397
Cruz, Tess Boley ; Rose, Shyanika W ; Lienemann, Brianna A ; Byron, M Justin ; Meissner, Helen I ; Baezconde-Garbanati, Lourdes ; Huang, Li-Ling ; Carroll, Dana M ; Soto, Claradina ; Unger, Jennifer B. / Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations : A review of the literature. In: Tobacco Induced Diseases. 2019 ; Vol. 17. pp. 68.
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T1 - Pro-tobacco marketing and anti-tobacco campaigns aimed at vulnerable populations

T2 - A review of the literature

AU - Cruz, Tess Boley

AU - Rose, Shyanika W

AU - Lienemann, Brianna A

AU - Byron, M Justin

AU - Meissner, Helen I

AU - Baezconde-Garbanati, Lourdes

AU - Huang, Li-Ling

AU - Carroll, Dana M

AU - Soto, Claradina

AU - Unger, Jennifer B

N1 - © 2019 Cruz T.B.

PY - 2019

Y1 - 2019

N2 - INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups.METHODS: Five journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004-2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group.RESULTS: There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results.CONCLUSIONS: We found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies.

AB - INTRODUCTION: We reviewed research literature on pro-tobacco marketing and anti-tobacco campaigns targeting eight vulnerable populations to determine key findings and research gaps. Results can inform tobacco policy and control efforts and the design of public education campaigns for these groups.METHODS: Five journal databases in medicine, communication, and science, were used to identify 8875 peer-reviewed, original articles in English, published in the period 2004-2018. There were 144 articles that met inclusion criteria on pro-tobacco marketing or anti-tobacco campaigns aimed at eight US groups: women of reproductive age, racial/ethnic minority groups (African American, Hispanic/Latino, Asian/Pacific Islander and American Indian/Alaska Native), Lesbian/Gay/Bisexual/Transgender (LGBT) populations, groups with low socioeconomic status, rural/inner city residents, military/veterans, and people with mental health or medical co-morbidities. We summarized the number of articles for each population, type of tobacco, and pro-tobacco or anti-tobacco focus. Narrative summaries were organized by population and by pro-tobacco or anti-tobacco focus, with key strategies and gaps by group.RESULTS: There were more studies on pro-tobacco marketing rather than anti-tobacco campaigns, and on cigarettes rather than other tobacco products. Major gaps included studies on Asian Americans, American Indian/Alaska Natives, pregnant women, LGBT populations, and those with mental health or medical co-morbidities. Gaps related to tobacco products were found for hookah, snus, and pipe/roll-your-own tobacco in the pro-tobacco studies, and for all products except cigarettes in anti-tobacco studies. Common tobacco industry methods used were tailoring of product and package design and messages that were used to reach and appeal to different sociodemographic groups. Studies varied by research design making it difficult to compare results.CONCLUSIONS: We found major research gaps for specific groups and tobacco products. Public education campaigns need a stronger foundation in empirical studies focused on these populations. Research and practice would benefit from studies that permit comparisons across studies.

U2 - 10.18332/tid/111397

DO - 10.18332/tid/111397

M3 - Review article

C2 - 31582956

VL - 17

SP - 68

JO - Tobacco Induced Diseases

JF - Tobacco Induced Diseases

SN - 1617-9625

ER -