衛生傳播中的醫療行銷-醫師的記者會對其門診量之影響

Translated title of the contribution: Medical Marketing in Health Communication: The Impact of Physicians' Press Conferences on the Number of Outpatients

張耀懋, 張秀惠, 謝敏青, 許怡欣

Research output: Contribution to journalArticle

Abstract

Objectives: The aims of this study were to understand the effect of press conferences on the number of new outpatients for medical clinics or physicians and to determine what particular medical news was correlated with the number of new outpatients for specific clinic divisions and physicians. Methods: Data were collected from a clinic in Taipei during the period from 2002 to 2003. Results: The results indicated that the impact of press conferences on the number of new outpatients was positive and persistent. Conclusions: Calling press conferences as a marketing device contributed to the increase in the number of new outpatients.
Translated title of the contributionMedical Marketing in Health Communication: The Impact of Physicians' Press Conferences on the Number of Outpatients
Original languageTraditional Chinese
Pages (from-to)29-35
Number of pages7
Journal台灣公共衛生雜誌
Volume30
Issue number1
DOIs
Publication statusPublished - Feb 2011

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