行銷概念在圖書館及其資訊服務之應用: 文獻分析

Translated title of the contribution: Marketing Library and Its Information Services: A Review of Literature

Research output: Contribution to journalArticle

Abstract

In this paper, the author tries to investigate the progress of applying marketing concepts to libraries in the past three decades. The author divides the progress into four periods, namely, period of emergence, awareness, acceptance, and pervasion. The final part of this paper is an analysis of the problems involved in this research.
Translated title of the contributionMarketing Library and Its Information Services: A Review of Literature
Original languageTraditional Chinese
Pages (from-to)124-133
Number of pages10
Journal大學圖書館
Volume3
Issue number4
Publication statusPublished - Oct 1 1999

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