個人社交媒體支持意願之探討

Translated title of the contribution: Investigation of Viewers' Intention to Support Social Media Celebrities

鍾君宇, 蔡顯童, 林國清

Research output: Contribution to journalArticle

Abstract

鍾君宇 ; 蔡顯童 ; 林國清
Translated title of the contributionInvestigation of Viewers' Intention to Support Social Media Celebrities
Original languageTraditional Chinese
Pages (from-to)25-69
Number of pages45
Journal資訊管理學報
Volume26
Issue number1
Publication statusPublished - Jan 2019

Keywords

  • Social media
  • Social influences
  • Social media celebrities
  • Openness to experience
  • Support intention
  • Elaboration likelihood model
  • ELM

Cite this

鍾君宇, 蔡顯童, & 林國清 (2019). 個人社交媒體支持意願之探討. 資訊管理學報, 26(1), 25-69.