Objective: The present study examined whether attributes of consumers (such as gender and education level) and health care settings (such as skills of doctors and service quality of medical staff) and service items affect consumers' intension to reuse the cosmetic medicine services. Methods: Questionnaires were distributed by purposive sampling method to the customers of cosmetic medicine at a cosmetic medicine center of a district hospital in northern Taiwan. One hundred and tweenty questionnaires were distributed and all subjects responded. Statistical methods used included descriptive statistics, independent-samples t-test, one-way ANOVA, Scheffe's method, correlation analysis and multiple linear regression analysis. Results: Our findings indicated that among personal attributes, educational level was significantly associated with ＂intention of reusing cosmetic medicine＂. With respect to health care settings, healthcare quality and convenience of location were significantly associated with ＂intention of reusing cosmetic medicine＂. The better the healthcare quality and convenience of location, the higher the level of ＂intention of reusing cosmetic medicine＂. Conclusion: The current study concluded that educational level, healthcare quality and convenience of location were significantly related to ＂intention of reusing cosmetic medicine＂. Our study proposed a few suggestions offered several recommendations for to hospital management.
|Translated title of the contribution||Factors Influencing Consumers' Intention to Re-use Cosmetic Medicine Service|
|Original language||Chinese (Traditional)|
|Number of pages||16|
|Publication status||Published - 2015|