Exploring the repurchase intention of smart phones

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

This study targets on smart phone users to investigate the brand image from consumer’s point of view. The purpose of this research study on brand image, satisfaction, trust, repurchase intention, and it will enhance the marketing strategy of future firms to function as the criterion. Hence, we conducted a questionnaire survey asked respondents for their smart phone use behavior by an online questionnaire survey. The sample of 313 respondents in Taiwan. The results show that brand image about smart phones and brand image about operating systems will lead to satisfaction and trust, then influence the repurchase intention of smart phones.

Original languageEnglish
Title of host publicationModelling, Computation and Optimization in Information Systems and Management Sciences - Proceedings of the 3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Part II
PublisherSpringer Verlag
Pages189-196
Number of pages8
ISBN (Print)9783319181660
DOIs
Publication statusPublished - Jan 1 2015
Externally publishedYes
Event3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015 - Nancy, France
Duration: May 11 2015May 13 2015

Publication series

NameAdvances in Intelligent Systems and Computing
Volume360
ISSN (Print)2194-5357

Other

Other3rd International Conference on Modelling, Computation and Optimization in Information Systems and Management Sciences, MCO 2015
CountryFrance
CityNancy
Period5/11/155/13/15

Keywords

  • Brand image
  • Repurchase intention
  • Satisfaction
  • Trust

ASJC Scopus subject areas

  • Control and Systems Engineering
  • Computer Science(all)

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