Examining users′ intention to continue using social network games

A flow experience perspective

Research output: Contribution to journalReview article

97 Citations (Scopus)

Abstract

Social network sites games (SNGs) are growing in acceptance for users, but the intention to continue using such games requires further exploration because of the acceptance-discontinuance anomaly phenomenon (i.e.; users discontinuing use of SNGs after initially accepting them). The study integrates interaction and value as the antecedents of user satisfaction and flow experience; furthermore affects the SNG continuance. The results reveal the importance of flow experience, which plays a mediation role and produces indirect effects in predicting the SNGs continuance in the model. Based on the results, practical implications for SNG marketing strategies and theoretical implications will be provided.

Original languageEnglish
Pages (from-to)311-321
Number of pages11
JournalTelematics and Informatics
Volume30
Issue number4
DOIs
Publication statusPublished - Nov 1 2013
Externally publishedYes

Fingerprint

Marketing
social network
experience
acceptance
mediation
marketing
interaction
Values

Keywords

  • Continuance
  • Flow experience
  • Interaction
  • Satisfaction
  • Social network game
  • Value

ASJC Scopus subject areas

  • Communication
  • Computer Networks and Communications
  • Electrical and Electronic Engineering
  • Law

Cite this

Examining users′ intention to continue using social network games : A flow experience perspective. / Chang, Chiao Chen.

In: Telematics and Informatics, Vol. 30, No. 4, 01.11.2013, p. 311-321.

Research output: Contribution to journalReview article

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