Does it fit for you? Use the concept of technology acceptance model (TAM) to construct conceptual framework for the 3D mimic fitting of wearing system

Ming Hsu Wang, Bi Hui Chen, Yi Hsueh Yang, Wen Ko Chiou

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Technology acceptance model (TAM) and innovation diffusion theory (IDT) are massively used to discuss the success of web technology that the constructs such as usefulness, ease of use, related advantage and complexity are identified relevant to technology adoption. Innovation is prior to technology breakthrough, know as technology-oriented innovation (TOI); however, successful web technology innovation is seen as new service that meets user's needs and encourages usage of the website. The goal of this paper is to examine the extent user-oriented innovation (UOI) affect the effectiveness of innovation process through a case research undertaken in a new multimedia web application development of fashion retailing. TAM and IDT are adapted to test user's perceptions, innovation features and user's intention to use the novel information technology and information system (IT/IS). As a result, the higher web system adoption of UOI indicates that users involvement does improve the low acceptability of TOI. It also shows that TAM and IDT constructs are different in their tendency to TOI and UOI process. A UOI-to-user's acceptance framework is drawn for empirical research on the development of technology, and in the second place, managerial implications for successful innovative technology development.

Original languageEnglish
Title of host publicationProceedings of the IADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013
Pages110-116
Number of pages7
Publication statusPublished - Oct 25 2013
Externally publishedYes
EventIADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013 - Prague, Czech Republic
Duration: Jul 22 2013Jul 24 2013

Other

OtherIADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013, Part of the IADIS Multi Conference on Computer Science and Information Systems 2013, MCCSIS 2013
CountryCzech Republic
CityPrague
Period7/22/137/24/13

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Keywords

  • Innovation diffusion theory
  • Technology acceptance model
  • User oriented innovation
  • Web system adoption

ASJC Scopus subject areas

  • Computer Graphics and Computer-Aided Design
  • Human-Computer Interaction
  • Software

Cite this

Wang, M. H., Chen, B. H., Yang, Y. H., & Chiou, W. K. (2013). Does it fit for you? Use the concept of technology acceptance model (TAM) to construct conceptual framework for the 3D mimic fitting of wearing system. In Proceedings of the IADIS International Conferences - Interfaces and Human Computer Interaction 2013, IHCI 2013 and Game and Entertainment Technologies 2013, GET 2013 (pp. 110-116)