An analysis of telemedicine in Taiwan: A business model perspective

Tung Cheng Lin, Hong Jer Chang, Chung Chien Huang

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)

Abstract

Background: As a useful tool, business model holds the promises to make operations explicitly in terms of what services and benefits the consumer may receive, the ways services may be provided, and what financial benefits the operations may yield. Previous researchers have used business models to examine components of operations for telemedicine in the United States. There exists an omission in the literature concerning its commercial potential consideration. The purpose of this study is to apply business model perspective to generate a framework to analyze six major telemedicine projects in Taiwan. Methods: This study used a business-model perspective and applied case study to examine six major telemedicine projects launched in a commercial operation. These cases encompassed the three major types of players, including hospitals, security firms, and not-for-profit organizations and represented the four models of long-term care service delivers, including home care, community-based care, institutional care, and mobile security care. Data were collected through in-depth interviews with the managers or principal executers of each project. Results: The finding of this study indicate that value proposition, partnership, resource, and capability affect service process and cost structures. This in turn has an impact on customers' acceptance of telemedicine. Conclusions: The framework we proposed serves as a useful tool to obtain more insights into the future development of telemedicine. The cost of operating a telemedicine service system is currently not low. The practitioner could reduce the cost through modifying value proposition, service process or allying with more experienced partner.

Original languageEnglish
Pages (from-to)189-192
Number of pages4
JournalInternational Journal of Gerontology
Volume5
Issue number4
DOIs
Publication statusPublished - Dec 2011

Keywords

  • business model
  • components of business model
  • service procedures
  • telemedicine

ASJC Scopus subject areas

  • Geriatrics and Gerontology

Fingerprint Dive into the research topics of 'An analysis of telemedicine in Taiwan: A business model perspective'. Together they form a unique fingerprint.

Cite this