民眾使用休閒公共Youbike 滿意度之研究-以員林市為例

Translated title of the contribution: A Study on the Satisfaction of the People Using Leisure Public Youbike-Taking Yuanlin City as an Example

楊宗民, 張可欣, 洪至祥

Research output: Contribution to journalArticle

Abstract

Today's transportation development is gradually oriented towards human-oriented and sustainable
transportation policies and practices. The YouBike "Public Bicycle" policy in Yuanlin is one of the
green transportation vehicles built under this concept. It is expected to improve The use rate of green
transportation in Yuanlin City.
But can Yuanlin YouBike develop as successfully as Taipei? Therefore, the motivation of this
study is as follows
I. Explore the experience benefits of implementing YouBike in Yuanlin City as a reference for
further improving YouBike usage in the future.
2. Implement all YouBike locations in Yuanlin City and conduct surveys on the satisfaction of the
people's service quality as a reference for their future improvement and re-planning design.
3. Investigate the current situation of use and willingness to consume again.
This study found that the majority of males use YouBike in terms of gender. The people of
Yuanlin City attach great importance to YouBike, a green energy vehicle that saves transportation costs
and is convenient, and has a certain awareness of energy conservation and carbon reduction. The
people of Yuanlin City can say that the registration system has given the YouBike in Yuanlin City a
great deal of recognition. The YouBike in Yuanlin City is also quite affirmed by the people in
maintenance and service, and the people have given quite high satisfaction. The people of Yuanlin City
all agree to add a side road system and a car meter. This part may be a long way from the practice part.
On the contrary, it seems that it is easier to implement the convenience of implementing preferential
programs. Yuanlin City How does YouBike seem to implement discounts to give back to Lin Lin
citizens.
Translated title of the contributionA Study on the Satisfaction of the People Using Leisure Public Youbike-Taking Yuanlin City as an Example
Original languageTraditional Chinese
Pages (from-to)52-61
Number of pages10
Journal中華運動休閒與創新研發管理學刊
Volume10
Issue number1
Publication statusPublished - Mar 15 2020

Keywords

  • experience marketing
  • repurchase willingness
  • customer satisfaction
  • service quality
  • YouBike

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