以顧客關係管理觀點探討自費醫療服務

Translated title of the contribution: A Study of Self-Pay Treatment Service Based on Customer Relationship Management View

劉燦宏, 任文瑗, Chia-Cheng Chao, 崔岡, 邱文達

Research output: Contribution to journalArticle

Abstract

Bureau of National Health Insurance adopts the global budget system to cut the health care reimbursement budget. In order to decrease financial burden, Bureau of National Health Insurance allows health organizations to operate self- pay treatment service. Self-pay treatment service helps health organizations to create new financial resources in health-care market. Development of self-pay treatment service becomes a new business model for all health organizations. Customer Relationship Management (CRM) is the major trend for health service organizations in the 21st century. The health organizations provide high quality services of self-pay treatment to satisfy their customer needs. They also maintain good relationships with their customers. Self-pay treatment service leads all health organizations to get into a new era of health care services. This study could be a reference for health organizations that desire to develop self-pay treatment service.
Original languageTraditional Chinese
Pages (from-to)304-321
Number of pages18
Journal醫務管理期刊
Volume5
Issue number3
DOIs
Publication statusPublished - 2004

Fingerprint

Customer relationship management
Health
National health insurance
New business
Service organization
Customer needs
Quality of service
Business model
Burden
Health services
Financial resources
Health care market
Healthcare
Health care services
Reimbursement

Keywords

  • Customer Relationship Management CRM
  • Self-pay treatments

Cite this

以顧客關係管理觀點探討自費醫療服務. / 劉燦宏; 任文瑗; Chao, Chia-Cheng ; 崔岡; 邱文達.

In: 醫務管理期刊, Vol. 5, No. 3, 2004, p. 304-321.

Research output: Contribution to journalArticle

劉燦宏, 任文瑗, Chao, C-C, 崔岡 & 邱文達 2004, '以顧客關係管理觀點探討自費醫療服務', 醫務管理期刊, vol. 5, no. 3, pp. 304-321. https://doi.org/10.6174/JHM2004.5(3).304
劉燦宏 ; 任文瑗 ; Chao, Chia-Cheng ; 崔岡 ; 邱文達. / 以顧客關係管理觀點探討自費醫療服務. In: 醫務管理期刊. 2004 ; Vol. 5, No. 3. pp. 304-321.
@article{42835fda4e534c2bbf0170223cdb56ab,
title = "以顧客關係管理觀點探討自費醫療服務",
abstract = "為減輕醫療院所的財務負擔、健保局的財務壓力,衛生署允許醫療院所聞辦自費醫療服務。對所有醫療院所而言,健保局的總額預算制度侷限健保醫療業務的成長,發展自費醫療服務可以為醫療院所的營運帶來新契機。廿一世紀的行銷主旨是以顧客關係管理的理念,根據顧客的需求,提供最佳的服務品質,進而培養顧客忠誠度,為組織建立競爭優勢、創造價值。本文的主旨在於探索國內自費醫療服務現況與業務範疇,並以顧客關係管理觀點探索自費醫療服務的規劃重點、永續經營之管理等,以作為醫療服務單位在成立自費醫療服務的參考。",
keywords = "顧客關係管理, 自費醫療服務, Customer Relationship Management CRM, Self-pay treatments",
author = "劉燦宏 and 任文瑗 and Chia-Cheng Chao and 崔岡 and 邱文達",
year = "2004",
doi = "10.6174/JHM2004.5(3).304",
language = "繁體中文",
volume = "5",
pages = "304--321",
journal = "醫務管理期刊",
issn = "1608-6961",
publisher = "社團法人台灣醫務管理學會",
number = "3",

}

TY - JOUR

T1 - 以顧客關係管理觀點探討自費醫療服務

AU - 劉燦宏, null

AU - 任文瑗, null

AU - Chao, Chia-Cheng

AU - 崔岡, null

AU - 邱文達, null

PY - 2004

Y1 - 2004

N2 - 為減輕醫療院所的財務負擔、健保局的財務壓力,衛生署允許醫療院所聞辦自費醫療服務。對所有醫療院所而言,健保局的總額預算制度侷限健保醫療業務的成長,發展自費醫療服務可以為醫療院所的營運帶來新契機。廿一世紀的行銷主旨是以顧客關係管理的理念,根據顧客的需求,提供最佳的服務品質,進而培養顧客忠誠度,為組織建立競爭優勢、創造價值。本文的主旨在於探索國內自費醫療服務現況與業務範疇,並以顧客關係管理觀點探索自費醫療服務的規劃重點、永續經營之管理等,以作為醫療服務單位在成立自費醫療服務的參考。

AB - 為減輕醫療院所的財務負擔、健保局的財務壓力,衛生署允許醫療院所聞辦自費醫療服務。對所有醫療院所而言,健保局的總額預算制度侷限健保醫療業務的成長,發展自費醫療服務可以為醫療院所的營運帶來新契機。廿一世紀的行銷主旨是以顧客關係管理的理念,根據顧客的需求,提供最佳的服務品質,進而培養顧客忠誠度,為組織建立競爭優勢、創造價值。本文的主旨在於探索國內自費醫療服務現況與業務範疇,並以顧客關係管理觀點探索自費醫療服務的規劃重點、永續經營之管理等,以作為醫療服務單位在成立自費醫療服務的參考。

KW - 顧客關係管理

KW - 自費醫療服務

KW - Customer Relationship Management CRM

KW - Self-pay treatments

U2 - 10.6174/JHM2004.5(3).304

DO - 10.6174/JHM2004.5(3).304

M3 - 文章

VL - 5

SP - 304

EP - 321

JO - 醫務管理期刊

JF - 醫務管理期刊

SN - 1608-6961

IS - 3

ER -