A demand analysis for the Chinese professional baseball league 1990-2008

Chen Yueh Chen, Yi Hsiu Lin, Yen-Kuang Lin

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.
Original languageEnglish
Pages (from-to)107-115
Number of pages9
JournalInternational Journal of Sports Marketing and Sponsorship
Volume13
Issue number2
Publication statusPublished - 2012

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Baseball
Demand analysis
Attendance
Empirical evidence
Major League Baseball
Taiwan
Market demand
Scandal
Ordinary least squares
Real income
Substitute

Cite this

A demand analysis for the Chinese professional baseball league 1990-2008. / Chen, Chen Yueh; Lin, Yi Hsiu; Lin, Yen-Kuang.

In: International Journal of Sports Marketing and Sponsorship, Vol. 13, No. 2, 2012, p. 107-115.

Research output: Contribution to journalArticle

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