In this paper, the author tries to investigate the progress of applying marketing concepts to libraries in the past three decades. The author divides the progress into four periods, namely, period of emergence, awareness, acceptance, and pervasion. The final part of this paper is an analysis of the problems involved in this research.
|Translated title of the contribution||Marketing Library and Its Information Services: A Review of Literature|
|Original language||Chinese (Traditional)|
|Number of pages||10|
|Publication status||Published - Oct 1 1999|