Jun-Yu Zhong

Project Research Fellow

  • 15 Citations
  • 1 h-Index
20132019
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Personal profile

Education

  • 2018 PhD., Business Administration, National Taipei University

Experience

  • 2011.11-2012.05 Business Consultant, Recall Co. LTD
  • 2011.03-2011.07 Assistant Manager, STARTEK Technology Co. LTD
  • 2008.09-2011.02 Research Assistant, Yuan Ze University
  • 2004.12-2006.07 Accounting Specialist, Chang Gung University
  • 2002.11-2004.03 Account Officer, Makoto Commercial Bank

Fingerprint Dive into the research topics where Jun-Yu Zhong is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Innovation Engineering & Materials Science
Personnel Engineering & Materials Science
Moderating effect Business & Economics
Herding behavior Business & Economics
Employees Business & Economics
Mediating effect Business & Economics
Credibility Business & Economics
Sponsorship Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2013 2019

  • 15 Citations
  • 1 h-Index
  • 5 Article
  • 2 Conference contribution
  • 2 Paper

個人社交媒體支持意願之探討

Translated title of the contribution: Investigation of Viewers' Intention to Support Social Media Celebrities鍾君宇, 蔡顯童 & 林國清, Jan 2019, In : 資訊管理學報. 26, 1, p. 25-69 45 p.

Research output: Contribution to journalArticle

Consumer Herding Behavior: An Investigation of the Mediating and Moderating Effects

Lu, T-Y. & Zhong, J-Y., 2018, Proceedings of World Business, Economics and Finance Research Conference. Md. Mahbubul Hoque Bhuiyan (ed.). Australia: World Business Institute

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Herding behavior
Mediating effect
Moderating effect
Social influence
Herding

The Impact of Online Reviewers' Credibility on Consumer Herding Behavior: The Moderating Effect of Group Affiliation

Zhong, J-Y. & Tsai, H-T., 2018, p. 1455-1460. 6 p.

Research output: Contribution to conferencePaper

Herding behavior
Credibility
Moderating effect
Social influence
Herding

Why Service Employees Engage in Innovation Processes: A Dual Process Model

Pai, P., Tsai, H-T. & Zhong, J-Y., 2017, Innovation & Sustainability in Marketing: AMA Educators Proceedings Volume 287. Haws, K. L., Houston, M. B. & Noble, C. H. (eds.). American Marketing Association, O-25

Research output: Chapter in Book/Report/Conference proceedingConference contribution

品牌贊助活動與購買意願之研究:參與利益的獲得與消費者心理形成機制之探討

Translated title of the contribution: How Firms' Sponsorship Influences Consumers' Purchase Intention: Investigation of the Benefits from Event and Consumers' Psychological Mechanism呂姿瑩, 鍾君宇 & 蔡顯童, Apr 2017, In : 管理與系統. 24, 2, p. 303-339 37 p.

Research output: Contribution to journalArticle

Psychological
Sponsorship
Purchase intention
Brand identification
Sponsor